East China's Anhui province received 11.89 million tourists during the three-day New Year's Day holiday, up 7.18 percent from the same period a year ago, statistics from the local Department of Culture and Tourism showed.
The province's tourism revenue rose 10.93 percent year-on-year to hit 7.48 billion yuan (US$1.09 billion) from December 30 to January 1.
15 major scenic areas in the province received 311,100 tourists during the holiday, down 15.12 percent year-on-year.
Those attractions registered 14.63 million yuan (US$2.13 million) in admission ticket income, down 29.84 percent.
The province launched a slew of cultural and tourism activities in celebration the new year. Many people enjoyed family trips, park tours and shopping expeditions, visited relatives, went skating and skiing, or took a bath in hot springs.