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China is slated to kick off nationwide Consumption Promotion Month
2021 on May 1 after an opening evening in Shanghai on Friday, the
country's Ministry of Commerce said recently. A serial of activities will be held during the opening evening
including shows of automobiles and exhibitions on time-honored brands.
Key firms and e-commerce platforms will unveil promotion details as
well. During the promotion month, local government bodies and industries
will roll out discount measures, deploy special fund and dispatch
consumer vouchers. Consumption subsidies will be provided, for example,
when new autos are traded-in with old ones or energy saving home
appliances are purchased. The month-long promotion is in its 10th year and will cover 31
province level regions in China, an effort to expend domestic demand and
boost consumption. This year's consumption promotion month will highlight its serving
for the new development paradigm of "dual circulation". It puts more
emphasize on festivals and celebrations in revitalizing the market and
cross-sector integration. The applications of new technologies, new
business activities and modes will be attached more importance too, said
Zhu Xiaoliang, director of the Department of Market System Development
of the Commerce Ministry.
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