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China has approved 2,473 geographical
indication (GI) products and seen 6,209 GI trademarks registered as of
the end of March, according to the National Intellectual Property
Administration (NIPA). In the first quarter of 2021, more than 1,400 enterprises were granted permission to use the GIs, up 669 percent year on year. As
a type of intellectual property that indicates the geographical origin,
reputation and other characteristics of a product, GI is important for
enhancing the added value of products, protecting consumer interests and
preserving traditional cultural heritage. China has rolled out measures for the use of GI and fostered the protection of GI, according to the NIPA. The total output value of enterprises using GIs was 639.8 billion yuan (about 99 billion U.S. dollars) in 2020.
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