On February 17th, it was reported by the Anhui Provincial Department of Culture and Tourism that during the Spring Festival holiday, the cultural and tourism market in the entire province experienced strong growth, receiving 46.158 million visitors, an increase of 52.3% compared to the previous year, and generating tourism revenue of 30.6 billion yuan, an increase of 55.7% compared to the previous year.

During the Spring Festival holiday, the province launched over 5,000 cultural and tourism events in seven major categories, including cultural performances that benefit the people, public cultural activities, intangible cultural heritage exhibitions, tourism and leisure consumption, and exhibitions of cultural relics and museums. Tourist attractions and cultural venues were bustling with crowds, with 9.91 million visitors received by 226 4A-grade or above tourist attractions, a year-on-year increase of 126%.

In this Spring Festival holiday, the Great Huangshan Area maintained high popularity. Huangshan City organized the theme event "Chinese New Year, Huizhou Flavor, Celebrate the Chinese New Year in Huizhou" and received 5.851 million visitors, generating tourism revenue of 4.64 billion yuan, with a significant driving effect. Huangshan Scenic Area received 208,000 visitors, a year-on-year increase of 46.9%; Tianzhushan received 248,000 visitors, a year-on-year increase of 116.3%; Longchuan Scenic Area received 35,400 visitors, a year-on-year increase of 248.4%.

Rural tourism was highly popular. Anhui province received 26.362 million visitors for rural tourism, generating tourism revenue of 12.54 billion yuan, with year-on-year increases of 50.2% and 66.9% respectively. The 100 selected rural homestays received a total of 23,000 visitors, a year-on-year increase of 61.6%.

Urban leisure tourism was particularly favored. The revenue of 10 key tourism and leisure districts reached 50.212 million yuan, an increase of 85.3% compared to the previous year. Cultural and artistic events and aviation science popularization tours at Luogang Park in Hefei attracted 550,000 visitors. Ma'anshan Changjiang Ever-bright City received an average of 72,000 visitors per day. Wuhu Jiuzi Ancient Town organized over 350 performing arts activities, with an increase in the number of visitors by 198% compared to the previous year.

During the holiday, various cultural activities were vibrant, creating a lively atmosphere for the Chinese New Year. Over 1,000 events featuring intangible cultural heritage and folk customs were held in scenic areas, streets, and integrated cultural and tourism complexes throughout the province. The "Three Museums and One Theater" alliance launched over 400 themed activities, including "Year of the Dragon Talks: Quest for Dragon's Secret."

Source: anhuinews.com