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President calls for efforts to better tell China's stories Xi Jinping, general secretary of the Communist Party of China Central
Committee, has underlined the significance of bolstering the nation's
capacity in engaging in international communication to foster an image
of China that is trustworthy, lovable and respectable. In remarks made at a group study session of the Political Bureau of
the CPC Central Committee on Monday, Xi underscored that telling China's
stories well, making the nation's voices heard and presenting a true,
multidimensional, and panoramic view of China is a key task in
strengthening the nation's capacity in international communication. He urged a keener understanding on the importance and necessity of
improving China's work in international communication in order to build
an international discourse power that can match the nation's
comprehensive national strength and global status. Xi noted that the Party has always attached importance to
international communication, and China's international discourse power
and influence have seen remarkable growth since the Party's 18th
National Congress in 2012. Under new circumstances and faced with new tasks, Xi said it is
important to enhance top-level design, establish a strategic
communication system with distinctive Chinese characteristics and
improve the influence of international communication, the attraction of
Chinese culture, affinity with China's image, the persuasiveness of
Chinese discourse and the ability to guide international public opinion. He called for quicker steps to form a system of Chinese discourse and
Chinese narrative, using Chinese theories to explain China's practice
and employing Chinese practice to elevate Chinese theories. New concepts, domains and expressions should be created to better
tell China's stories and show the power of the thinking and the spirit
behind the stories, Xi said. It is important to step up efforts to publicize and expound on the
CPC, helping the global audience understand that the CPC truly fights
for the happiness of the Chinese people and learn about why the CPC is
capable, Marxism really works and socialism with Chinese characteristics
excels, he said. To enable Chinese culture to go global more effectively, Xi stressed
the need to interpret and present it in a way that embodies the nation's
spirit and wisdom. Xi said a tone that displayed openness, confidence and conveyed modesty and humility must be maintained. With China approaching the center stage of the world and being
capable and responsible in playing a greater role in global affairs, Xi
called for steps to make Chinese proposals, wisdom and approaches better
known. The general secretary required across-the-board elaboration on
China's philosophy on development, civilization, security, human rights,
ecology, international order and global governance, saying that the
nation must hold high the banner of a community with a shared future for
mankind. He reiterated the need to advocate multilateralism, oppose
unilateralism and hegemony and to guide the international community to
jointly work toward a new international order that is more fair and
reasonable. It is important to make good use of various touching cases to explain
that China's own development is the nation's greatest contribution to
the world and, in doing so, the country has contributed wisdom to the
solution of human issues, Xi said. The nation must continue to host events in various forms that promote
people-to-people exchanges to scale up exchanges and mutual
understanding between people from China and different countries, he
said. In a bid to comprehensively elevate the efficiency of international
communication, China must strengthen a special team of talents that can
meet the requirements for work in this regard in the new era, he added. Xi called for the use of targeted communication strategies that can
cater to the demand of different regions, countries and groups of
audiences to spread Chinese stories and voices globally, and with an
approach that is tailored to particular regions and audiences. He also urged unremitting efforts to expand the circle of friends
that understand China and befriend China in international public
opinion, saying that the nation must improve its capacity to make its
voice heard on major issues.
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