97 cultural firms from East China’s Anhui province are attending the 17th China (Shenzhen) International Cultural Industries Fair (ICIF) in Shenzhen, South China’s Guangdong province.
As China's top, internationalized and comprehensive fair for cultural industries, the ICIF kicked off on Thursday in Shenzhen World Exhibition and Convention Center.
The five-day fair features both online and offline activities due to the COVID-19 pandemic.
Covering an area of 1,189 square meters, the Anhui pavilion showcases the province’s latest achievements in developing cultural industries.
The pavilion highlights ‘culture+’ and ‘internet+’, giving a glimpse of scenery in Huizhou, traditional opera, folk customs and characteristic townships. Traditional handicrafts are also on display, such as the ‘scholar’s four jewels’ (writing brush, ink stick, ink slab and paper), iron paintings and wickerwork.