On the morning of November 16, 2025, the Anhui International Inbound Tourism Conference was held in Huangshan City.

In recent years Anhui has seized the rapid development opportunities in inbound tourism, strengthened policy support, and optimized product supply, resulting in a vigorous and positive trend in inbound travel. Anhui will continue to co-develop products with global partners, deeply explore its distinctive cultural and tourism resources, and let the world appreciate the unique charm of "Picturesque Anhui." The province will jointly expand markets by closely cooperating with international tourism organizations and travel operators, carrying out systematic and targeted marketing, and building an integrated development pattern linking culture, tourism, commerce, sports, and foreign trade. Anhui will promote ecological co-cultivation by continuously improving the soft and hard infrastructure for inbound tourism to create a convenient and comfortable travel environment. It will also pursue shared benefits by establishing fairer and more transparent cooperation mechanisms so that the gains from inbound tourism development benefit all participants.

This conference is an important part of the 15th Anhui International Culture and Tourism Festival and aims to build a cooperation and exchange platform between Anhui's cultural and tourism market and international travel agents. At the conference, Anhui's inbound tourism data report and premium inbound tour routes were released, and the Anhui Culture and Tourism Global Promotion Center (Hong Kong station) Inauguration Ceremony and the "Millions of International Tourists to Anhui Program" launch ceremony were held.

Source: Anhui Daily