On February 5th, reporters learned from the Provincial Department of Culture and Tourism that during the Spring Festival holiday (from January 28th to February 4th), the province's tourist reception volume and tourism expenditure increased by 6.1% and 6.5% year-on-year respectively on a comparable basis, achieving a "great start" for the cultural and tourism market in the Year of the Snake.

During the first Spring Festival after the successful application for UNESCO's World Heritage, celebrating the Chinese New Year through travel and embracing the cultural aspects of the festival have become new customs across various regions. The provincial cultural and tourism system delved deep into the cultural connotations of the Spring Festival, enriched the supply of cultural and tourism products, focused on the theme of "Promoting Consumption through Cultural and Tourism Benefits For the People, and Celebrating a Joyous Chinese New Year", and meticulously launched more than 1,000 diverse "cultural and tourism feasts" including intangible cultural heritage celebrations, enjoying the ice and snow season, and celebrating the Chinese New Year in scenic spots. Tourists from all directions gathered in the Jianghuai region, experiencing the festive and auspicious atmosphere of the Chinese New Year customs, feeling the unique charm of Anhui. The province's rural tourism received 23.575 million person-time, with tourism expenditure reaching 13.8 billion yuan, increasing by 6.6% and 10.1% year-on-year respectively. 

The cultural and museum tour is "popular". The province has launched more than 130 exhibitions and over 370 educational activities. Entering cultural and museum venues to celebrate the Chinese New Year has become a new option for more and more tourists. Anhui Art Museum has launched master exhibitions and thematic exhibitions. Rural tourism is "hot". A total of 100 boutique guesthouses under key monitoring have received 31,000 person-time, with business income reaching 6.494 million yuan, representing year-on-year increases of 9.3% and 7.5% respectively. 

New scenes across various places are popular, with consumer scenes featuring popular China-chic waves, cultural flavor, and technological style, which renew the playing experience and expand holiday consumption. New business forms attract popularity, and tourism products such as ice and snow, hot springs, and performances have become new highlights for outings. Bozhou Hua Tuo Herbal Garden Ski Resort, Lu'an Jinzhai Lotus Ski Resort, etc., have sparked a "ice and snow craze". The proportion of family groups such as three generations traveling together and parent-child tours has significantly increased, accounting for over ninety percent.

Source: Anhui Daily