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The cross-border combination of football and vehicles, JAC adds a new identity

Pub Date:23-09-08 11:02 Source:www.jac.com

On August 18th, local time in Mexico, JAC distributor and C.F. Pachuca (a football club in Mexico) announced to the world in press conference that JAC would continue to be the official sponsor of C.F. Pachuca in the next three years. Nearly 30 well-known local media witnessed the crossover cooperation between sports and automobiles.

Football is the most popular and influential sport in Mexico. C.F. Pachuca is one of the oldest local football clubs with a hundred years of history. It creates countless classic moments through winning the championship in Liga MX for many times. Besides, C.F. Pachuca has continuously cultivated newcomers for the future of Mexican football with its excellent youth system; and their fans affectionately refer to the club as "TUZOS", which full of deep love for the club. This time, JAC and Pachuca will join hands again for the new season.

As one of the most important Chinese automobile brands for Mexico, JAC exported a total of 21,000 vehicles in 2022, with a year-on-year increase of 120%; and the terminal sales achieved 16,000 vehicles, with a year-on-year increase of 106%. In the first half of 2023, the total export volume of JAC reached nearly 13,000 vehicles and the terminal sales reached nearly 10,000 vehicles, which made a new record. Among them, the sales of pickup trucks ranked first among Chinese automobile brands; and the sales of JAC electric vehicles accounts for over 60% of the total electric vehicles market share in Mexico, and 6 out of every 10 new electric vehicles are from JAC. JAC is in an absolutely leading position.

JAC has the brand gene of self-confidence and aggressiveness, which coincides with the football spirit of passion and vitality. This crossover integration not only creates a blooming future for sports and automobile industry, but also makes the world see the infinite charm of Chinese brands.

Editor:Li Ruichuan

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