NANCHANG, Aug. 13 (Xinhua) -- Chen Jianguo, Party secretary of Beishan Village of Guangxin District in Shangrao City, east China's Jiangxi Province, opened social media accounts to post farm produce promotion clips and leveraged livestreaming to sell local agricultural products. Villagers pack their produce up to his livestream sessions one after another, creating a bustling scene similar as open-air markets. As e-commerce is increasingly employed to boost farmers' incomes, Party members and village officials are mobilized to participate actively in livestreaming sales, leading the way in navigating this new path to prosperity.