NANCHANG, May 28 (Xinhua) -- The Zijing Night Market in the Economic Development Zone of Nanchang, east China's Jiangxi Province, opens on time every evening at 5:30 p.m., with more than 300 stalls sizzling in business.

This popular night market, which originated with a dozen scattered stalls 18 years ago, now boasts an annual turnover of over 100 million yuan (13.8 million U.S. dollars), a landmark of the city's night economy.

Xiong Yuanbo and Li Tian, the barbecue stall owners who moved in 2010, have witnessed the changes of the night market. Wu Jia, a young stall owner who keeps up with trends, has mastered the art of "we-media" for product promotion.

What the Zijing Night Market offers is not only a low-threshold starting point for entrepreneurs, but also a great place for citizens to relax and unwind.