The 6th Yangtze River Delta International Cultural Industries Expo, jointly organized by Shanghai, Jiangsu, Zhejiang, and Anhui, will be held at the National Exhibition and Convention Center (Shanghai) from November 20 to 22, 2025.

This year, Anhui features 153 organizations. The exhibits will demonstrate Anhui's strides in integrating culture with technology, fostering cultural and tourism convergence, and facilitating the creative transformation and innovative development of historical culture.

The Anhui exhibition this year presents a vibrant and diverse display. The "Platform & Carrier"section, represented by Ziyunshan (Baohe) Cultural & Creative Park, brings together 57 leading enterprises, including iFlytek and 37 Interactive Entertainment, showcasing Anhui's new landscape of deep integration across culture, technology, and tourism. The "Anhui, Land of Fine Opera" section highlights the timeless charm of Anhui as a major opera province through multi-scenario applications combining "opera + tourism" and "opera + commerce." "Super Wan," the top regional cultural brand of Anhui, also makes its presence felt by gathering classic delicacies from all 16 prefecture-level cities, featuring 23 renowned establishments such as Wushan Goose Grand Hotel, Wuhu Four Seasons Spring, Anhui Zhanshi Food, and Shexian Piyun Mountain Villa. This gastronomic extravaganza allows audiences in the Yangtze River Delta to savor the full spectrum of Anhui's culinary delights without leaving the expo.

"Cultural Heritage and Creative Products", a classic segment of Anhui's cultural industry, features prominently at this year's expo. It brings together not only the Anhui Museum but also eight other institutions, including the Lingjiatan Archaeological Site Museum and the Chu Culture Museum, vividly interpreting the province's profound cultural legacy spanning ancient and modern times. The "Beautiful Anhui, Wonderful Encounters" zone offers relaxed and leisurely experiences: from Chery Recreational Vehicles and Royalstar Smart Tourism Cabins to events like the "Anhui Youth Competition," "New Energy Vehicle Rally," and "Anhui E-Sports." Here, a carefree and enjoyable atmosphere is palpable.

Additionally, the Anhui pavilion showcases other segments such as "Traditional Chinese Medicine Culture," "Beautiful Anhui Study Rooms," and "Culture + All Industries." Their collective presence truly embodies the "resonance between ancient charm and modern vitality," as well as the "mutual empowerment of culture and technology."

Beyond the exhibitions, the Anhui pavilion has prepared a rich array of activities: distinctive Anhui opera performances, a stamp-collecting treasure hunt covering all 16 prefectural cities, immersive interactive experiences blending tradition and modernity, and a full-pavilion parade of the viral internet sensation—the Shexian Fish Lantern.

The Charm of Anhui, where a thousand-year cultural legacy converges; Its Landscapes and Heritage, where the beauty of its rivers and mountains unfolds within a single hall. Anhui warmly invites every visitor to step into the Yangtze River Delta International Cultural Industries Expo, to explore the Anhui Pavilion, and to immerse in the lingering melody of ancient opera and touch the pulse of culture through dynamic light-shadow interactions. This is not merely a cultural extravaganza, but a wondrous journey to encounter the unique beauty of "Anhui."

Source: anhuinews.com