Recently, the 21st China (Shenzhen) International Cultural Industries Fair opened at the Shenzhen World Exhibition & Convention Center. Huainan participated with three enterprises in the Anhui Cultural Industry Comprehensive Pavilion, showcasing the city's cultural charm to domestic and international buyers. The Huainan delegation, composed of Anhui Xudong Food Technology Co., Ltd., Huaipan Liangpin Agricultural Products Logistics Co., Ltd. of Huainan, and Shouxian County Shouchun Town Zhang Shihong Tofu Restaurant, became a focal point at the fair by presenting a blend of distinctive cuisine and intangible cultural heritage skills.

Anhui Xudong, a pioneer in standardizing China's instant frozen beef soup, exhibited its "Ju Sheng Nan" brand beef soup and prepared dish products. Its innovative techniques and award-winning quality attracted numerous buyers for negotiations. Huaipan Liangpin showcased over 200 types of characteristic agricultural products, including Huainan beef soup and Bagongshan bean products, gaining market recognition through its standardized quality control and industrial chain system. At Zhang Shihong Tofu Restaurant, over a thousand tofu dishes were presented on site. Zhang Shihong, an intangible cultural heritage inheritor, demonstrated his exceptional tofu carving skill with a piece titled "Blossoming Peony," amazing the audience with his exquisite craftsmanship.

During the fair, the Huainan exhibition area received over a thousand visitors, with product popularity continuously rising. Xudong beef soup and Huaipan Liangpin specialty products were nearly sold out. Cooperation intentions were reached with dozens of enterprises from regions including France, Thailand, and Hong Kong (China). This Cultural Industries Fair not only highlighted the essence of Huainan's dietary culture centered around "one soup and one bean" but also, through the innovative practice of "culture + industry," boosted the promotion of local characteristic brands nationwide, injecting new momentum into rural revitalization and the integration of culture and tourism.

Source: Huaihe Morning News