The 2025 Yangtze River Delta Auto (RV) Rally and the 12th Yangtze River Delta Sports & Leisure Experience Season kicked off grandly at Huoshan in Anhui. The "Fragrant Chapters Reading Gaocheng, Colorful Study Tours in the Dabie Mountains" World Book Day and Gaocheng Reading Month thematic event was ceremoniously inaugurated. The first Jiulongzhai Hundred Flowers Viewing Season officially opened, while the 2025 Jinzhai County Tea Tourism Integration Promotion Month commenced as scheduled. Additionally, the Lu'an·Shiliguoxiang 2025 Fruit Picking Season were launch on April 28. In recent days, Lu'an has rolled out a vibrant series of cultural and tourism events. 

The cultural and tourism market is heating up. To attract more visitors and establish Lu'an as a top travel destination, the local cultural and tourism department has curated and launched several premium travel routes. These include "Intangible Heritage & Craftsmanship, Study Tours in Lu'an," "Mountain Bloom Hunts, Flower Appreciation in Lu'an," "Tea Picking & Tasting, Wellness in Lu'an," "Rural Leisure, Fun in Lu'an," and "Exploring Western Anhui, Landscapes of Lu'an." Alongside these routes, a variety of cultural and tourism activities and preferential policies have been introduced, ensuring that visitors can fully enjoy and "Experience Lu'an to the Fullest."

Since the beginning of this spring, under the theme "Spring Awaits You in Lu'an: A Riot of Color in the Dabie Mountains," Lu'an has launched eight themed tourism products—including "Floral Lu'an," "Aromatic Tea Lu'an," and "Study Tour Lu'an"—alongside 200 special events and 1,000 spring outing activities. These initiatives are designed around the "Ten New" requirements focusing on new products, new business formats, new scenarios, new experiences, and new consumption. From January to March, the city received 20.34 million tourist visits.

In terms of promotion, Lu'an formulated and issued the "2025 Lu'an Cultural Tourism Spring Promotion Plan", taking the lead in the province to launch the "Spring Journey in Jianghuai, A Thousand Charms" campaign. The city released 150 preferential policies for spring tourism, initiated spring study tour programs, and introduced six themed study tour routes.

At the same time, Lu'an actively pursued cross-border cooperation. It hosted the "Spring Melody" special promotion event as part of the Shanghai-Lu'an Cultural Tourism Carnival, officially launching the "All-for-One Tourism, All-Season Splendor" global invitation plan for study tours and inbound travel to Lu'an. This included 56 preferential policies for inbound tourism. More than 20 key travel operators from South Korea, five from Macao, and 14 from the China Tourism Association (Hong Kong) were invited to conduct experience tours in Lu'an. A strategic cooperation agreement on tourism was signed with the China Tourism Association (Hong Kong) to jointly develop three premium tour routes.

Source: Wanxi Daily