In the Northern Hemisphere, September brings a touch of coolness, yet in Arequipa—Peru’s key southern city—the atmosphere was full of warmth and excitement as JAC Motors’ brand-new exclusive dealership was officially inaugurated. On the opening day, multiple media outlets, core industry clients, and regional partners from the south gathered to witness this important milestone in the brand’s expansion.

As Peru’s second-largest city, Arequipa’s new JAC Motors dealership not only highlights strong recognition of the local dealer network’s comprehensive capabilities but also showcases the fruitful results of deep collaboration and joint development between JAC Motors and its partners. Currently, JAC Motors has established five sales and service outlets in Arequipa. Local partners, together with secondary network, are continuously integrating channel resources, prioritizing the growth of commercial vehicle sales, and striving to achieve “dual growth in sales and profitability,” further strengthening JAC Motors’ competitiveness in the regional market.

Since entering the Peruvian market in 2006, JAC Motors has consistently focused on the end-user market, committed to delivering high-quality products and comprehensive after-sales services to local customers. Earlier this year, JAC Motors’ first integrated passenger and commercial vehicle dealership opened grandly in Lima, the capital city, marking a new stage in the company’s market and product deployment in Peru. At the same time, a heavy-duty truck launch event introduced several newly developed, market-tailored products, injecting fresh momentum into JAC Motors’ growth in Peru.

In June 2025, at the Peru Highland Truck Rally, the JAC K7 heavy-duty tractor competed head-to-head with many world-renowned commercial vehicle brands and products, ultimately taking first place—demonstrating its outstanding product strength and underscoring JAC Motors’ competitive edge in the commercial vehicle sector. In August, JAC Motors achieved a record-high sales volume in the Peruvian market. This milestone was driven by sustained collaboration with local partners, including the ongoing enhancement of the product portfolio, the development of a professional sales and service system, the further optimization of channel networks, and deeper collaboration with key industry clients.

Facing the vast potential of overseas markets and an ever-changing business environment, JAC Motors continues to optimize its product structure and innovate marketing strategies. It has maintained the position as the leading Chinese brand in light commercial vehicle sales in the Peruvian market for 11 consecutive years. According to the latest data, in 2025, the company ranked among the top global brands in actual terminal sales within Peru. Notably, its light commercial vehicle segment continued to lead all Chinese brands in market performance. JAC Motors has successfully transformed from a market pioneer to an industry leader in Peru.

Looking ahead, JAC Motors will continue to deepen its presence in Latin America, advance the localization of its products and services, enhance its users operation system, further improve customer experience and satisfaction, and accelerate the solid implementation of its global brand strategy.