At Anhui Victory Precision Manufacturing Technology Co., Ltd., located in the Dabie Mountains area, "automotive HUD (head-up display) housings" are being supplied to Japan as a new OEM (original equipment manufacturer) product.

In recent years the company has actively expanded overseas markets and strengthened product R&D. Last year it won new overseas orders and began exporting in-vehicle magnesium alloy structural parts. "The outlook is good but the pressure is also great," the head of the foreign trade department of the company, Zhang Qing admitted. "Developing overseas markets for enterprises cannot do without policy support. Recently we obtained senior-level customs-certified enterprise status, which not only gives us clearance conveniences but also helps us gain recognition from more overseas customers."

At present, exports of complete vehicles continue to grow, and the parallel "industry chain going abroad" has also attracted attention. In recent years the total export value of automotive parts has continued to rise, and many companies are busy producing to fulfill orders. According to statistics, in the first seven months of this year Lu’an city’s automotive parts exports amounted to 77.34 million yuan, up 143% year-on-year; driven by exports of in-vehicle displays, flat-panel display module exports reached 34.84 million yuan, a 26-fold increase year-on-year.

At the end of August, in the workshop of Anhui Jingzhuo Optical Display Technology Co., Ltd., batches of "in-vehicle touch display screens" had been completed and were about to be shipped abroad. "With growth in new demands such as in-vehicle displays, the global flat-panel display industry market is warming up, and foreign car center consoles now prefer Chinese LCDs," said the company’s foreign-trade manager Zhou Youqin.

Another person with same feelings about this is Hu Yicheng, assistant general manager of Anhui Guarun Automotive Steering System Co., Ltd.

"More than ten years ago the company began to lay out overseas markets, and today it has established a foothold in the secondary auto parts markets of multiple European countries and won a good reputation," Hu said.

"The high quality of our products has won the company more overseas customers. In recent years we have continued to accelerate global market deployment. This year we actively participated in exhibitions in the Middle East, Europe, Southeast Asia and other places, carried out continuous overseas inspections, further expanded emerging overseas markets and planned a long-term ‘going-out’ route for the company, newly developing seven new customers in Malaysia and Thailand. Thanks to market diversification, the company’s export value was nearly 60 million yuan in the first seven months of this year."

A relevant official of Huangshan Customs said that to help local auto parts enterprises "grab orders and expand markets," the customs has actively guided enterprises to pay timely attention to international market access requirements, make good use of preferential rules in free trade agreements, and enjoy tariff reduction benefits. In the first seven months of this year it issued 93 certificates of origin for auto parts enterprises with a certified value of 27.89 million yuan, which is expected to allow enterprises to save over 1 million yuan in import-country tariffs.

Source: Anhui Daily