To comprehensively showcase Hefei's abundant cultural and tourism resources, deepen cultural and tourism exchanges and cooperation between Beijing and Anhui Province, the "2025 Hefei Culture and Tourism Promotion Event in Beijing," hosted by the Hefei Municipal Bureau of Culture and Tourism, was successfully held in Beijing. 

The promotion event showcased Hefei's unique charm to Beijing residents and industry professionals through innovative and immersive experiences.

Notably, the debut introduction of the "Super Wan" Culinary Competition to Beijing generated enthusiastic responses; a joint promotion of Hefei Metropolitan Area resources highlighted regional synergy; and the signing of multiple cooperation agreements onsite marked a new stage in cultural and tourism collaboration between Beijing and Anhui. 

The promotion event broke from tradition, kicking off with a creatively choreographed scenario play. Within just ten minutes, Hefei's picturesque natural landscapes, profound historical and cultural heritage, brilliant intangible cultural assets, and cutting-edge technological innovations were vividly interwoven and showcased. This allowed attending guests, citizens, and tourists to feel as if they were truly in Hefei, deeply experiencing the city's harmonious blend of ancient traditions and modern dynamism.

Simultaneously, leveraging Hefei's abundant resources in science education, history and culture, the event unveiled several distinctive study tour routes that deeply integrate "culture-tourism + technology + education." These offer Beijing's youth students novel opportunities to learn through fun, explore scientific mysteries, and delve into humanistic depth.

The meticulously curated Hefei Metropolitan Area cultural and tourism market at the venue became its standout highlight, drawing numerous citizens and tourists to wander and linger.

Live demonstrations of intangible cultural heritage (ICH), such as Hui-style tailoring, Luzhou dough figurine, and Wuhu iron painting, were featured at the venue. Local citizens and tourists eagerly participated in interactive experiences, getting up close and personal with the unique charm of Hefei's intangible cultural heritage.

At the food stalls, treats like Dawei grapes, the Four Famous Pastries, and Taihe flat noodles allowed Beijing residents to embark on a culinary "trip to Hefei" ahead of schedule.

Creative cultural products showcasing the distinctive features of various locations within the Hefei Metropolitan Area proved particularly popular, becoming sought-after items for both discovery and purchase. Interactive activities like the "City Picture Frame" photo-op spot and the Hefei Dialect Challenge not only enhanced the event's atmosphere but also offered exquisite, locally themed souvenirs, which were warmly received by attendees.

At the event, there was a joint promotion of cultural and tourism resources across the Hefei Metropolitan Area, demonstrating the potential for regional synergy and integrated development. Beijing-based travel influencers shared their in-depth experiences exploring Hefei from an authentic perspective, resonating deeply with the audience.

During the onsite cooperation signing ceremony, Hefei's culture and tourism authorities along with key enterprises entered into multiple agreements with relevant Beijing institutions covering visitor exchange programs, product co-development, and joint marketing initiatives. This paves the way for a new chapter in cultural and tourism exchanges between the two cities.

Attendees remarked that the event featured innovative formats, rich content, and strong experiential elements, significantly deepening their understanding of Hefei's tourism assets. They expressed strong confidence in fostering further collaboration to jointly drive prosperity in both regions' cultural and tourism markets.

It is reported that carriages on Beijing Metro Line 10 have quietly undergone a makeover, featuring stunning displays of Hefei landmarks such as Leijie Street, Xiaoyaojin Park, Luogang Park, Sanhe Ancient Town, and Baohe Park. Additionally, large screens at Beijingxi Station and Beijingnan Station are simultaneously showcasing dynamic promotional videos of Hefei's cultural tourism for Beijing travelers, extending an invitation to "Explore Hefei" and embark on a "Wonderful Anhui Journey" together!

Source: anhuinews.com