With the global auto industry in the midst of major transition, Environmental, Social, and Governance (ESG) practices have become a critical metric for evaluating a company’s capacity for sustainable growth. As a leading player in China’s automotive sector, JAC Motors has made remarkable progress in ESG, with notable achievements in technological innovation and global expansion. These efforts have not only driven the company’s own strategic transformation, but have also contributed to the green transition and internationalization of China’s auto industry. Notably, the launch of MAEXTRO, developed in partnership with Huawei, is propelling Chinese automotive excellence to new heights in the high-end automotive market.

JAC Motors received the “Excellent Practice for Technological Innovation” award at the Sino-European Corporate ESG Best Practice Conference
Leading the Future of Mobility Through Technological Innovation
In today’s fiercely competitive global automotive landscape, technological innovation is a key driver for long-term success. Accordingly, JAC Motors has increased its investment in research and development. From January to May, the company invested 1.464 billion RMB in research and development, reflecting a 9.6% year-on-year increase, equating 8.9% of its total revenue. This sustained investment and accumulation of technological capabilities is precisely what has laid a solid foundation for the company’s high-quality development.
DHE155, JAC Motors’ independently developed engine platform, has reached a thermal efficiency of 46.4%, the highest among diesel engines under 3 liters in China. The platform also incorporates proprietary intelligent collaborative control and marks the industry’s first self-developed intelligent safety system.
As part of its progress in vehicle system architecture, JAC Motors has completed the design of a centralized and zonal platform and is developing in-house capabilities for Service-Oriented Architecture (SOA)-based vehicle control software and communication middleware. These innovations form the technical backbone supporting its next-generation product lineup. Building on this foundation, the company is also advancing intelligent chassis systems. Its MAEXTRO models now incorporate electronically controlled suspension and rear-wheel steering, while key technologies such as steer-by-wire and Electro-Mechanical Braking (EMB) are under active development. These upgrades have significantly improved handling, stability, and overall driving comfort.

JAC RF8
JAC Motors is also making headway in application-layer development. As part of its intelligent driver assistance efforts, JAC Motors has independently developed Automatic Emergency Braking (AEB) algorithms for low-speed active safety, aimed at enhancing driving safety. Its L2+ Navigate on Autopilot (NOA) system has entered mass production on the RF8, marking a key step forward in its autonomous driving capabilities. JAC Motors continues to enhance the in-vehicle user experience through intelligent system upgrades. Notably, it became the first in the industry to launch a mass-produced intelligent cockpit platform based on Huawei’s Harmony OS. Meanwhile, its Vehicle Networking 4.0 cloud platform standardizes battery monitoring across the company’s vehicle lineup, supporting more effective remote management and predictive maintenance.
In 2025, JAC Motors’ two concept models, the “DEFINE-S” electric sports sedan and the “DEFINE-X” intelligent light SUV, won the 2025 Red Dot Design Concept Award in Germany, recognized for their forward-looking design and integration of breakthrough technologies. This follows JAC Motors’ 2024 win for its “Tech Vision Concept Car” and marks another recognition from one of the world’s top industrial design institutions. These recognitions affirm the company’s progress in design-led innovation for new energy vehicles.

Define-X
Driving the Low-Carbon Transition, Preserving the Environment
In response to the global challenge of climate change, JAC Motors has actively aligned with China’s “dual carbon” goals by formulating a “1+2+6+N” carbon strategy. The MAEXTRO Super Factory, a world-class smart manufacturing hub, integrates digital R&D, low-carbon intelligent manufacturing, and brand experience services. This facility, designed from the outset with environmental sustainability and energy efficiency in mind, has been shortlisted in the first batch of zero-carbon industrial park projects in Anhui Province, signaling the brand’s commitment to minimizing emissions from the early stages of production. Additionally, JAC Motors’ Xingang commercial vehicle base has been awarded the title of “Carbon Neutral Factory”, becoming the first in Anhui’s automotive sector to receive such certification. These efforts not only minimize the company’s carbon footprint and enhance the brand’s market competitiveness, but also set new benchmarks for green development in China’s automotive industry.

JAC Motors’ Xingang commercial vehicle base
JAC Motors is also making strong advances in new energy vehicle development. Its all-electric double-decker bus made a high-profile appearance at the Paris Olympics, showcasing China’s capabilities in new energy technology. As the global NEV (New Energy Vehicle) market continues to grow, the company plans to further increase its investment in the sector, accelerating the development and launch of more energy-efficient, eco-friendly vehicles for consumers worldwide.

JAC all-electric double-decker bus made a high-profile appearance at the Paris Olympics
Expanding Overseas Presence to Build a Shared Vision for Green Mobility
As one of the very first Chinese automotive brands to enter international markets, JAC Motors has actively supported the Belt and Road Initiative and implemented a phased “go-global” strategy to expand its global footprint. Through technological innovation, green manufacturing, and energy efficiency, the company is advancing its sustainability agenda and contributing Chinese expertise and solutions to global low-carbon development.
JAC Motors began its overseas journey in the early 1990s, gradually establishing a strong presence in international markets. The launch of its International Business Division in 2006 marked the formal start of a structured global expansion. Responding to the global shift toward electric vehicles and leveraging the Belt and Road framework, the company expanded its exports from products to technology, capital, and management across the entire value chain.

JAC Pure Electric Light Truck in UK
By adhering to the principles of steady operations, strategic focus, and multi-party collaboration, JAC Motors has developed four core capabilities: regional market leadership, category-focused development, centralized oversight from headquarters, and the creation of breakout products. These capabilities have supported differentiated international growth and helped the company achieve both scale and profitability. To date, the company has exported over 1.5 million vehicles to more than 130 countries and regions, with several product segments achieving top rankings in overseas markets and gaining broad market recognition.

Cooperation of JAC Motors & DHL in Brazil
Throughout its international expansion, JAC Motors places strong emphasis on communication and collaboration with overseas partners and local governments. Actively addressing the specific needs of local markets, the company has continued to tailor its product development and innovation strategies, enabling joint progress with partners and stakeholders. JAC Motors strengthens its overseas competitiveness and brand presence through strong government relations, strategic partnerships, and expanded local distribution channels. In Brazil, for example, the company has worked closely with local partners to launch a range of marketing initiatives, effectively raising brand awareness, reinforcing its position in the mid-to-high-end segment, and accelerating the roll-out of new energy products to meet the growing demand for green mobility solutions.
JAC Motors ensures that all overseas factories are built and operated in full compliance with local laws, regulations, and environmental standards. By adopting energy- and water-saving technologies, and optimizing production processes, the company has significantly reduced resource consumption and improved efficiency. It has also implemented comprehensive environmental monitoring systems at these facilities, conducting regular assessments of surrounding areas to prevent negative ecological impact. These efforts support JAC Motors’ sustainability strategy and continue to reinforce its reputation as an environmentally responsible brand in overseas markets.

The 100,000th vehicle rolled off the production line at JAC's Kazakhstan plant
JAC Motors tailors its technological innovation and product development to meet the specific conditions and customer needs of different international markets. For example, in response to demand for four-wheel drive performance and off-road capability in Latin America, Southeast Asia, and Europe, JAC Motors launched the T9 EV, the industry’s first fully electric four-wheel-drive pickup. For markets like Australia, Brazil, and Eurasia, where driving range requirements vary, the company developed the T9 PHEV (Plug-in Hybrid Electric Vehicle). These product innovations have not only addressed diverse global market needs but have also played a key role in advancing JAC Motors’ strategy for green development and transformation.
To raise awareness of new energy vehicles and the JAC brand among overseas users, the company actively promotes its products through digital advertising, social media, and themed campaigns. Leveraging platforms such as Facebook and Instagram, JAC Motors shares content related to low-carbon lifestyles and eco-friendly travel while engaging with international audiences. In key overseas markets, the company has also organized promotional events centered around green mobility, including NEV test drives, sustainability forums, and public engagement initiatives, helping consumers better understand and embrace the concept of low-carbon transportation. JAC Motors also partners with local environmental organizations and government agencies to jointly promote sustainable mobility, further increasing brand visibility and industry influence.
Co-Creation for a New Intelligent Automotive Ecosystem
The partnership between JAC Motors and Huawei has become a benchmark in the industry, with their collaboration extending beyond technology R&D into brand building and market promotion. The launch of the MAEXTRO brand is a major outcome of this synergy between the two companies. With development now underway for its second and third vehicle models, MAEXTRO is set to expand its product lineup to meet growing consumer demand for ultra-premium vehicles. Looking ahead, JAC Motors and Huawei will continue to explore joint opportunities in areas such as intelligent driving and smart cockpit systems, advancing the intelligent transformation of the luxury automotive segment.

MAEXTRO S800
Since the public debut of the MAEXTRO S800, the model has received strong market response. Within just 19 days of launch, firm orders surpassed 5,000 units, reaching over 6,500 in the first month. Initial deliveries through the “Pioneer Program” commenced on June 26, with large-scale deliveries scheduled to begin in mid-August. Development of subsequent MPV and SUV models is also progressing efficiently.
Consumers have responded positively to the S800, praising its design, performance, and technology. With the official launch of the Super Factory and continued high-quality development of upcoming models, MAEXTRO’s market presence is expected to grow further. As the brand continues to evolve, it is well-positioned to become a leading player in China’s ultra-premium automotive segment and help elevate the Chinese auto industry to new heights.

MAEXTRO Super Factory
In addition to its collaboration with Huawei, JAC Motors has also established strategic partnerships with leading technology companies such as CATL and NIO. These partnerships span battery supply, battery-swapping technologies, and joint development of new technologies and products. Together, they not only strengthen JAC Motors’ capabilities in the new energy sector but also lay a solid foundation for the company’s long-term growth.
JAC Motors has made notable progress in ESG, particularly through technological innovation and global expansion. From sustained investment in R&D to its strong commitment to low-carbon practices and strategic partnerships, the company continues to fulfill its corporate responsibility through concrete actions.
Going forward, JAC Motors will stay committed to innovation, sustainable growth, inclusiveness, and global collaboration. It will continue to drive technological advancement and industrial upgrading, contributing to the green transformation of China’s automotive industry and its broader global presence.