On the morning of May 22nd, the 21st China (Shenzhen) International Cultural Industries Fair (ICIF) officially commenced at the Shenzhen World Exhibition & Convention Center. The Anhui delegation, under the theme "The Everlasting Charm of Anhui's Culture", showcased the excellence of 79 outstanding cultural enterprises, fully demonstrating the robust strength and innovative spirit of Anhui's cultural industry in the new era.  

The Anhui Cultural Industry Comprehensive Pavilion is located in Hall 15 (Cultural Consumption · Integration of Culture and Tourism), covering an area of approximately 1,188 square meters. It is divided into four sections: the Liuchixiang Creative Real-Scene Exhibition Area, the Cultural and Technological Integration Exhibition Area, the Cultural and Tourism Integration Exhibition Area, and the Historical Classic Industries Inheritance and Innovation Exhibition Area, comprehensively promoting and displaying the latest achievements of Anhui's cultural industry in innovation and progress. 

At this Cultural Industries Fair, stepping into the Anhui Pavilion, the "Liuchixiang" immediately catches the eye, embodying the spirit of mutual courtesy and valuing harmony. iFLYTEK brought its latest multilingual AI transparent screen; the Lingjiatan National Archaeological Site Park showcased the "Lingjiatan Treasures" series of cultural and creative products; the Anhui New Media Group presented a "News + Government Services and Business" service matrix... 

Furthermore, innovative cultural products such as the Bagongshan tofu cuisine experience and the Bozhou Wanhuatian health tea and food with medicinal properties attracted numerous visitors to stop and explore. Intangible cultural heritage highlights like Huainan beef soup and Keemun black tea showcased Anhui's profound historical and cultural depth. The four treasures of the Chinese study—brushes, ink sticks, paper, and inkstones—made a collective appearance, highlighting the time-honored Huizhou culture.    

It is understood that this Cultural Industries Fair will continue until May 26th. As the highest-caliber event in China's cultural industry sector, the Fair enjoys the reputation of being "China's leading exhibition of the cultural industry." Anhui has participated in the China (Shenzhen) International Cultural Industries Fair for 16 consecutive years, organizing 66 units to exhibit at the 20th China (Shenzhen) International Cultural Industries Fair in 2024, with more than 30 cultural investment projects signed or reaching cooperation intentions.  

Source: anhuinews.com