Empowering Chinese enterprises to go abroad and build world-class brands. On December 27th, The 2nd China Brand Global Image Communication Forum and the 2024 China Corporate ESG Blue Book Launch Event were held in Beijing at the headquarters of Beijing Daily. Experts, scholars, and corporate representatives from various fields gathered to discuss building world-class Chinese brands, sharing stories of Chinese brands and their ESG initiatives, and promoting the overseas communication of Chinese brand images.
During the results announcement, JAC Motors was recognized for its outstanding brand strength and international influence, earning a place in the 2024 China's Top 100 Overseas Brand Index. The company also received the 2024 Excellent Overseas Communication Case for Chinese Brands, 《Creating the "JAC DAY" Overseas Brand Festival》, making it a representative of excellence in promoting Chinese brand images abroad.

As a prominent member of China's national automotive industry, JAC Motors has always pursued the goal of transitioning "from Made in China to Branded in China." Addressing challenges posed by differences in time zones, language, cultural backgrounds, and ideologies, JAC Motors creatively integrated corporate culture with traditional Chinese values. It launched "JAC DAY," the first overseas Chinese automobile brand festival, establishing a marketing IP with distinctive overseas branding traits through innovative marketing events. This achieved value resonance with global users and conveyed its brand philosophy across dimensions such as brand value, user engagement, and product ecosystems.
Since its debut in 2021, the JAC DAY brand festival, marked by the unique characteristics of JAC Motors, has been successfully held for four consecutive years. The event has created more opportunities for interaction between the brand and its users, delivering a positive and inspiring brand culture and establishing a warm, dynamic, and responsible image for Chinese automobile brands.
While promoting its brand globally, JAC Motors also actively contributes to local social development. At the 14th China Auto Forum held in July 2024, JAC Motors was honored with the "Overseas Responsibility" title for its initiative, 《Green Leadership: Creating a New Benchmark for Chinese Automotive Brands Overseas》. The initiative was also included in the 2024 Chinese Automotive Industry Sustainable Development Practice Cases.

In the increasingly competitive automotive industry, JAC Motors, as a pioneer among Chinese independent automotive brands venturing abroad, emphasizes "Going out," "Integrating in," and "Rising up." The company continuously refines its product portfolio, expands its presence in overseas markets, deepens localization in strategic regions, and explores industrial collaboration for global expansion. By establishing localized automotive industry alliances, advancing smart new energy vehicles, and exploring smart connected vehicles, JAC Motors drives industrial chain transformation and local ecosystem development. Guided by green development principles and practical actions, JAC Motors leads the charge in the global journey of "Chinese Automobiles."
Looking ahead, JAC Motors will continue to center its strategies around user-centric thinking, comprehensively enhancing the brand value of both JAC Motors and Chinese automobiles. The company aims to rejuvenate the global image of Chinese national automotive brands and contribute to China's transformation from a "Major Brand Nation" to a "Brand Powerhouse."