Recently, the Anhui Provincial Government Office released guidelines to support the high-quality development of the wellness industry. By 2030, the province aims for the output value of enterprises above designated value to reach approximately 550 billion RMB, establishing a number of international comprehensive wellness bases with strong influence. The competitiveness, influence, and branding of the wellness industry are expected to significantly enhance, becoming a new driving force for economic growth in the province. The guidelines propose leveraging the province's geographical diversity to enhance features such as ecological therapy, leisure health, traditional Chinese medicine health care, and cultural customs, introducing a range of ecological and leisure-oriented wellness destinations. On one hand, the plan targets cultural experiences and knowledge needs across different age groups. It aims to explore wellness concepts and elements from agricultural culture and traditional Chinese medicine, revitalizing cultural and natural heritage by planning and constructing 100 specialized wellness study routes. At the same time, the province will expand "sports wellness," focusing on areas like Great Yellow Mountain, Chaohu Lake, and the Dabie Mountains. This will involve developing outdoor, ice and snow, and water sports wellness industries, establishing sports industry bases, comprehensive sports service complexes, and road trip camping ground projects. Various events such as marathons, cycling, eco-friendly car exhibitions, equestrian events, fishing, board games, and the Hua Tuo Five Animal Exercises will be organized. Additionally, with an emphasis on general and traditional Chinese medicine hospitals, the province will promote the development of wellness disciplines and facility upgrades. Intergenerational community projects will be developed, aiming to establish over 400 embedded elderly care service institutions within communities. Moreover, relying on the beautiful countryside, the province will create distinctive landscapes and innovate wellness scenarios, exploring new business models that integrate rural tourism, agricultural experiences, gourmet food tasting, and wellness vacations. An initiative called "Ten Corridors, Hundred Villages, Thousand Accommodations" will be launched to create 100 star-rated wellness villages and healing villages, fostering 1,000 boutique wellness guesthouses. In the future, the province will also strengthen the theoretical and technical innovation of traditional Chinese medicine in wellness, enhance the level of traditional medicine discipline construction, and promote breakthroughs in areas such as traditional Chinese diagnosis, TCM pharmacology, and prescription formulation. It will facilitate the application and transformation of cutting-edge technologies in fields like general intelligence, quantum technology, life and health, and advanced materials within wellness scenarios.
Source: Hefei Evening News
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