In June, the picturesque Huizhou-style ancient architecture of Yixian County in Huangshan is set against a backdrop of lush mountains and misty mornings, with uniquely designed boutique homestays nestled among the green hills and clear waters, creating a beautiful and vibrant rural idyll. On the evening of June 12th, following due process, the Ministry of Culture and Tourism organized the recognition and public announcement, confirming Yixian County International Rural Tourism Resort as one of the new National Tourist Resort for 2024. This marks the only tourist resort in Anhui Province selected for this honor and also represents the first "village" level national tourist resort in the country. The China National Tourist Resort is another prestigious designation that reflects the service level of China's tourism industry, following the national 5A-level tourist attractions. The China National Tourist Resorts and 5A-level tourist attractions represent the highest standards of China's tourism vacation products and sightseeing offerings, respectively. Establishing a national-level tourist resort has been a crucial endeavor for Yixian County to shift its tourism industry from sightseeing to leisure and vacation. Adhering to the philosophy of "minor modifications, refined enhancement," Yixian County has promoted the integration of various business forms such as photography, sketching, wellness, study tours, and homestays, gradually transitioning from sightseeing to a destination focused on leisure, vacation, and wellness tourism. With its rich cultural tourism resources, unique natural scenery and cultural landscapes, and continuously improving tourism quality, Yixian County has become a cherished travel destination in the hearts of many tourists. Learning a language, like the local tourism industry, plays a crucial role in "building bridges" for cultural exchanges. In recent years, Yixian County has focused on internationalization of services, actively connecting with foreign nationals who are innovating and starting businesses in the county, and offering free cross-cultural exchange experience courses with a focus on tourism English. Culture and tourism represent major industries and significantly impact people's livelihoods. They are the entry points for rural areas to attract visitors and also vital tools in revitalizing the countryside and constructing beautiful villages. The development of rural culture and tourism directly benefits the local villagers. Becoming the first "village" level national tourist resort in the country will bring greater development opportunities to Yixian County. It will provide strong support for promoting the Great Yellow Mountain and building it into a world-class leisure, vacation, and wellness tourism destination.
Source: anhuinews.com
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