Recently, the promotion event for the Great Yellow Mountain High-end Business MICE (Meetings, Incentives, Conferences and Exhibitions) Bases (Shanghai) was held at the Huangshan Reception Room in Shanghai Global Harbor of Yuexing Group. The event, themed "Misty Great Yellow Mountain, A Resting Place for the Soul," introduced Great Yellow Mountain's first batch of high-end business MICE bases through three chapters: leisure, wellness, and vacation. At the event, the promoter shared Great Yellow Mountain area's superior entrepreneurial environment, resource endowment, and tourism experiences based on personal experiences. Chen Zhen, Vice President of Shanghai Yuexing Group, endorsing the area through his personal involvement in the Huangshan Yunshuijian MICE base project. "With the opening of the super-loop high-speed rail connecting the Yangtze River Delta, it's more convenient to reach the Great Yellow Mountain area from the YRD region. We look forward to working with all of you to create international conference forums, events, and high-quality leisure vacation tourism products, sharing the vast source market of the Yangtze River Delta, and contributing to the Great Yellow Mountain's development as a world-class leisure, vacation, and wellness tourism destination." The Great Yellow Mountain is a place of exquisite mountains and waters, a place to experience Chinese culture, a treasure trove for entrepreneurship and investment, and an ideal destination for MICE tourism. Shanghai and Anhui are connected by mountains and waters, and share cultural ties. Shanghai is a major source market for Great Yellow Mountain's MICE tourism. This event, as the first stop in a series of promotional activities for Great Yellow Mountain's high-end business and MICE tourism bases, not only vividly showcased Great Yellow Mountain's unique resources for high-end business and incentive travel but also established a new platform for cooperation and development of the MICE tourism industry between the two regions. In the future, Anhui will seize the golden period of summer tourism, continue to carry out a series of promotional activities in key source markets such as the Yangtze River Delta, and sincerely invite tourists to Anhui, especially the Great Yellow Mountain area, for leisure vacations and wellness retreats, to experience the unique charm of Anhui's culture and scenery. Source: anhuinews.com
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