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The Spring Festival cultural and tourism market in Anhui is booming

Pub Date:24-02-23 10:53 Source:english.anhuinews.com

Recently, Anhui announced the Spring Festival holiday cultural and tourism market data: the province received 46.158 million tourists, achieving a tourism revenue of 30.6 billion yuan, an increase of 52.3% and 55.7% respectively compared to the same period last year, which is 18 and 8.4 percentage points higher than the national average.

The bustling Spring Festival is a cultural and tourism hotspot in the cold season. Only by showcasing its unique charm can it capture the hearts of tourists. Anhui planned the "Our Festival - Joyfully Celebrating the Chinese New Year" event, launching over 5,000 activities across four major sectors: cultural and tourism consumption, intangible cultural heritage exhibitions, winter cultural and tourism products, and public cultural services. 

At the summit of Mount Huangshan, we welcome the first light of the Chinese New Year; in the ancient Huizhou inns, we feel a sense of cultural nostalgia; in the Dangshan pear orchards, we witness ancient folk customs; in the alleyways of Luzhou, we savor distinctive local snacks; and in the ancient town of Jiuzi, we are dazzled by the brilliance of its night lights. Here lies the shining dawn of Chinese civilization at Lingjiatan, here echoes the profound wisdom left by Laozi and Zhuangzi, here resonates the timeless verses chanted by Li Bai and Su Shi, and here lingers the melodious tunes of Huangmei opera and Anhui opera... The character "Hui" encapsulates the visible landscapes and human cultures, and the vibrant blend of northern and southern charms that one can behold. Such is the allure of the Jianghuai region. 

During this Spring Festival holiday, the Lianhua Mountain Ski Resort in Jinzhai, Lu'an, and the Dabie Mountain Ski Tourism Resort in Huoshan received 31,500 visitors, while the Dabie Mountain Ski Paradise in Anqing and the Tianzhu Mountain Ski Resort welcomed nearly 30,000 visitors. "Skiing in Anhui" has fulfilled the dreams of many.

In 2023, the province received 848 million domestic tourists, achieving a domestic tourism revenue of 851 billion yuan, an increase of 71.1% and 83.4% respectively compared to the previous year. Among these, the Great Huangshan region received 272 million visitors, a year-on-year increase of 72.0%; and the tourism revenue reached 285.7 billion yuan, up by 84.0%.

Source: Anhui Daily 

Editor:Qin Shuying

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