Anhui Museum, which has participated in the Yangtze River Delta International Cultural Industries Expo (YRDICIE) for four consecutive sessions, has once again brought new innovations this year. On its exhibition booth covering an area of over 200 square meters, it showcases nine series and more than 150 varieties of cultural and creative products.
"This year, we focused on displaying smaller products," said Ma Wenjuan, Director of the Cultural Creative Department of Anhui Museum. She mentioned that the Xin'an School of Painting and Pan Yuliang's artworks are still core elements of Anhui's cultural and creative products. In addition, the museum also introduced the four treasures of the study (writing brush, ink stick, ink slab and paper) and a new product called "Huīhuī Lion."
Among these small products, a "bulky fellow" has captured the hearts of many visitors. That is this year's new product, the adorable "Huīhuī Lion." Ma Wenjuan explained that "Huīhuī Lion" was created based on lion elements from the three traditional carvings of Huizhou, which include bamboo carving, wood carving, and stone carving. "We have an old saying in Anhui that goes, 'A lion rolling an embroidered ball,' which means good things will come later. It has a good meaning."
The "Huīhuī Lion" uses this year's popular 'dopamine colors scheme', featuring a cute design that combines with Anhui's cultural elements. "Anhui Linquan County is known as the hometown of acrobatics. Look, these 'Huīhuī Lions' are performing acrobatics," Ma Wenjuan told the reporter. Not only do the "Huīhuī Lion" cultural and creative products incorporate acrobatic elements, but they also include national treasures such as the Chu Dading (a large tripod), agate bowls, lacquerware boxes, and dragon and tiger-patterned bronze drum seats.
Throughout the exhibition hall of the provincial museum at the YRDICIE, products combining traditional cultural symbols with modern popular elements can be seen everywhere. Ma Wenjuan expressed her hope that through exhibitions at events like this, Anhui's cultural elements can be promoted to a wider audience, allowing more people to experience the charm of Huizhou's cultural essence.