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Vlog | Made Here: Matcha goes global from this mountainous county

Pub Date:25-05-30 09:51 Source:Xinhua


JIANGKOU, May 29 (Xinhua) -- The drinking of matcha originates from ancient China, and was later introduced to Japan. A Chinese county called Jiangkou, located in southwest China's Guizhou Province, has emerged as a global matcha powerhouse. In 2024 alone, the county sold more than 1,200 tonnes of matcha, generating an output value of over 300 million yuan (about 41.7 million U.S. dollars). Its products have reached overseas markets, including Japan, the United States, and France. How did this county manage to achieve such incredible success? Join our correspondent to discover the story behind it.

Editor:Qin Shuying

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