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"Cultural Anhui" made a grand appearance at the 20th China (Shenzhen) International Cultural Industries Fair

'Cultural Anhui' made a grand appearance at the 20th China (Shenzhen) International Cultural Industries Fair

Pub Date:24-05-24 17:09 Source:english.anhuinews.com

On the morning of May 23rd, the 20th China (Shenzhen) International Cultural Industries Fair opened at the Shenzhen World Exhibition and Convention Center. The Anhui delegation, themed "The Splendor of Ancient and Modern Times, and the Future of Science and Innovation," organized 66 cultural units (enterprises) to participate in the exhibition. Gathering star enterprises and the latest achievements, it showcased the cultural style, technological trend, and strength of "cultural Anhui" in the new era to the world.

The Anhui Pavilion is located in Hall 11 of the Shenzhen World Exhibition and Convention Center, covering an area of 1,287 square meters. It is divided into three sections: thematic exhibits, integrated development achievements, and the "Trendy Anhui Collection." The thematic exhibits, using Lingjiatan culture as a starting point, explore the integration and development of Anhui's culture with science and technology, tourism, architecture, and other fields from ancient times to the present. They use digital technology to display the continuous inheritance and innovation of Anhui culture. The integrated development achievements section highlights brands and models, focusing on showcasing Anhui's innovative products, cultural landmarks, typical cases, leading enterprises, and park bases in cultural and technological innovation, cultural and tourism integration, and cultural service upgrades in recent years. The "Trendy Anhui Collection" creates a creative market that highlights the unique charm of Anhui. Through themed scene design, it builds an immersive experience space to present the achievements of Anhui's cultural heritage and innovation. It sells Anhui's cultural and creative products and intangible cultural heritage items, demonstrating and experiencing related craftsmanship. 

The China (Shenzhen) International Cultural Industries Fair serves as an important platform for the "cultural Anhui" to set sail overseas. Classic Huangmei Opera duets, Xuan paper-making skills demonstrations, and Wangmantian fish lantern performances, among others, present the unique charm of Anhui. The spacious Anhui Pavilion welcomes waves of enthusiastic visitors who come to experience and interact, as well as groups of Chinese and foreign guests who come to discuss cooperation.

The 20th China (Shenzhen) International Cultural Industries Fair will continue until May 27th. During this period, the Anhui delegation will actively carry out investment promotion and talent introduction activities under the theme "Work Together to Create Splendor." They aim to continuously optimize the province's cultural industry structure, improve the industrial chain, cultivate and strengthen market entities, and promote the high-quality development of the cultural industry.

Source: Anhui Daily

Editor:Qin Shuying

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