Chery exported 107,727 vehicles in 2017, an increase of 22.3 percent year on year, according to the report on the performance of overseas market issued by Chery recently.
According to statistics, as of the end of 2017, Chery sold more than 1.3 million vehicles inoverseas markets, accounting for about 30 percent of China’s brand passenger cars in the same period.
Currently, Chery has one more overseas user every five minutes. As a business card for the development of China’s automobiles in overseas market, Chery’s business has covered more than 80 countries and regions in the world and established 10 overseas production bases and 1,500 dealerships and service outlets.
Chery’s export has ranked first for 15 consecutive years and it is the outcome of Chery’s implementation of global strategy.
Facing increasingly fierce competition in the international market, Chery accelerated itsadjustment of product variety in the global market. ARRIZO, TIGGO and other 2.0 series of products have been launched to the international market one by one, basically achieving synchronousglobal product upgrading in step with the international standard advancement.
At present, the ARRIZO and TIGGO series products account for more than 50 percent of the total sales volume in overseas market. Particularly, the export of ARRIZO5 reached 11,294 units in 2017, up 59.4 percent year on year.
While building the competitiveness in the global market, Chery adheres to “going up” strategyin brand building and strives to become an international automobile brand with global competitiveness.
Chery won the honor of “China’s Most Admired Companies” listed by US-based Fortunemagazine for five consecutive years and Chery’s name appeared twice in the list of “Top 10 Chinese Companies with Global Competitiveness” released by Roland Berger. In addition, Chery won the title of “Most popular Chinese car brand” in Russia for two consecutive years.
At present, Chery’s overseas market has spanned Asia, Europe, Africa and Latin America.
Chery is still working hard in innovation and in expanding overseas market.
Last November, Chery unveiled its “WWW plus” strategy with World Wide Wisdom, Win-Win and Wired as its core to boost the brand's international recognition.
“The year of 2018 is the year of Chery's products. Chery will continue to focus on brand promotion, create new SUVs, high-end sedans and new-energy or electric vehicles for internationalusers, and bring a more convenient and comfortable life to consumers around the world.” said Chen Anning, general manager of Chery Automobile.