Hefei, the capital of East China's Anhui province, is slated to open a government-backed store for authentic imported goods on January 17, 2017.
Located in Lekelai Business Square, the Hefei Imported Goods Exhibition and Experience Center will dispel local residents’ fears of getting counterfeit imports while doing cross-border online shopping.
The local government plays a leading role in building and running the center, pledging to put all of its commodities under tight supervision to ensure there is no fakes, Anhui Business Daily reports.
Customers will just pick something they want from the shelves, or place an order through online platforms and wait for a minimum of three days before receiving the exotic goods.
As of Thursday, four companies have settled in the center, with a wide variety of imported items including food supplements, cosmetics and baby stuff for sale.
The cross-border e-commerce is quite popular in China as the tax rate, at 11.9 percent, is relatively low, compared with offline imports, at 17-20 percent, said the manager of the center.