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your position :anhuinews > english > Economy > Key Enterprises  content
Royalstar Group
2006-07-18 09:02 Anhuinews Anthony

Royalstar Group, the largest washing machine manufacturer in Asia, is one of the largest and comprehensive enterprises in China engaged in the research, development and manufacturing of washing machine, refrigerator, electric water heater, microwave oven and series electric household appliance. Its leading product, washing machine production capability takes the third place among the same industry in the country, the production of refrigerator ranks firmly the 10th place among the enterprises in the same industry, our products sell very good both home and abroad. During its development of the enterprise, Royalstar Group has formed its corporate culture with operation idea of zero-defect management , New Type Amiable Operation Ethics and Red Carpet Service , which has made Royalstar a celebrated brand for electric appliance in China.

For the recent years, Royalstar Group has made rapid progress with the times and made continuous innovation, when it is developing its main business of the establishment of a powerful electric household appliance manufacturer, it has also paid greater attention to the three main strategies of diversified development, celebrated brand conception and value-driving, with the celebrated brand as its ligament, attracting investment capital from foreign investors as well as private investors within the country to our alliance through market driving mechanism for the purpose of further expending of Royalstar Group. Presently under Royalstar Group, there are 8 sino-foreign joint ventures, 6 Chinese-funded enterprises and many strategically cooperated enterprises and has basically formed the structure of intensified group development. There are diversified property right forms including state-owned shares, legal person shares, foreign capital shares and individual shares, etc. and a giant diversified development trend with its celebrated brand as its leading role.

Presently, under the impetus of the new mechanism and three main strategies, Royalstar Group has realized its extension of the industrial structure chain, so the Group has now rapidly developed its diversified trades from electric household appliance to real estate, new type energy, packaging and automobile repair, etc. The Group is in full of vitality.

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