The third Yangtze River Delta International Cultural Industries Expo
(iCiE) kicked off at the National Exhibition and Convention Center
(Shanghai) on Thursday.
More than 1,000 museums, institutions and
corporations are participating in the 54,000-square-meter exhibition
that is showcasing a diverse range of products from interactive gaming
and viewing experiences that are powered by virtual and augmented
reality to traditional handicrafts that are intangible cultural
heritages, including bamboo weaving, silk embroidery and print-making.
large platform for IP trading, merchandise development and cultural
branding promotion for Shanghai, Zhejiang, Jiangsu and Anhui provinces,
the iCiE has this year set up a special showcase for seven regions that
are receiving aid from Shanghai.
These regions include Zunyi of Guizhou province, Yichang of Hubei province and Wanzhou of Chongqing municipality.
addition, the Shanghai Museum is presenting the new conceptual IP
collaboration with the Metropolitan Museum in New York, the United
States. Earlier this year, the two museums signed a deal to develop new
cultural icons by combining signature images of its respective